Football Live to collect and use the system and to use the sport . At the time of its operation, more than 99% of all football statistics across Print, Internet, Radio & TV Media Outlets would have been collected via Football Live.
Prior to the implementation of Live Football, the press release is a press release for each club calling the Press Association, relaying information on Teams, Goals and Half-Time & Full Time.
The basis for Football Live is a representative of the Press Association (FBA – Football Analyst) at every ground. Throughout the whole match they would stay on an open line on a mobile phone, constantly relaying in real time statistical information for every:
- Free Kick
- Goal Kick
This information would be entered in real time and passed to our media customers.
The Football Live project was in use from Season 2001/02 until the service was taken over by Opta in 2013/14
The most famous use for the Football Live data was for the Vidiprinter services on the BBC & Sky Sports, allowing goals to be viewed on TV screens within 20 seconds of the event happening.
From its inception in 2001/02 season, the following leagues / competitions were fully covered by live football
- English Premier League
- League One
- League Two
- Scottish Premier League
- English FA Cup
- English Football League Cup
During the early development stages, the initial idea was to be used as an ex-referees to act as Football Analysts, but this was soon dismissed in favor of ex-professional Footballers. The most famous of which were Brendon Ormsby, Mel Sterland , Jimmy Case , Imre Varadi . All the FBA’s are supplied by the Professional Football Association (PFA), with day-to-day responsibility lying with Paul Allen  and Chris Joslin  from the PFA.
- Jump up^ “The PFAStaff Profiles – About the PFA” . www.thepfa.com . Retrieved 2017-07-29 .
- Jump up^ “The PFAStaff Profiles – Commercial – About the PFA” . www.thepfa.com . Retrieved 2017-07-30 .